【2017年新作】ブッヘラー ブルーエディションズ 高貴な「青」Bucherer 130周年 15モデル

Blue forms an integral part of the history of the legendary Royal Oak, which, when it was launched in 1972, featured this colour on its iconic tapisserie dial. When Bucherer approached Audemars Piguet for the BLUE EDITIONS project, the Swiss manufacture didn’t content itself to develop just “another model” featuring the name “Bucherer”. In the spirit of the Royal Oak collection, the company developed three striking timepieces which combine different styles and materials while playing with forms and colours to give the watches a chic yet sporty appearance – a powerful chronograph built for watch aficionados who want to stand out from the crowd.

When Bucherer imagined the BLUE EDITIONS, Chopard was enthusiastic about the project and began designing a special watch for the occasion immediately. In fact, it must be acknowledged that there is a special link between these two independent and family-owned houses, especially when it comes to the colour blue: “Our relationship with Bucherer is based on sincerity, confidence and stability… and all of this is expressed in the colour blue! This colour is also associated with precision, a decisive quality in our industry,” asserts Chopard. For this special collection, Chopard has revisited its iconic Happy Sport women’s watch, creating a sporty-chic edition embellished with dynamic blue elements.

The tradition behind the Portuguese family stretches all the way back to the precision nautical instruments used by seafarers to discover the world. A traditional line of nautically inspired precision instruments would be incomplete without a blue dial inspired by the sea. Thus, IWC manufactured the Portugieser Chronograph BLUE EDITIONS for Bucherer, a unique combination of a blue dial and a warm red-gold case. The dial with its shimmering sun-pattern finish provides a discreet contrast to the white counters, while the red-gold hands provide a wonderful highlight. This timepiece has a clearly organized dial into which every detail is integrated harmoniously.

The BLUE EDITIONS represent a new stage in the strong relationship which has linked Jaeger-LeCoultre and Bucherer for five years. It also presents the two companies with the opportunity to offer to their customers two exceptional models that epitomize the craftsmanship of the manufacture of Le Sentier, Switzerland. Slender and delicate, these Master Ultra Thin BLUE EDITIONS express an horological philosophy based on reducing functions and their representation to the absolute essentials: «This Master from the BLUE EDITION is a watch for men who value understated, simple elegance and high-quality products that are manufactured in Switzerland», declares Cédric Torres, Brand Manager of Jaeger-LeCoultre in Switzerland.

The BLUE EDITIONS project is the highlight of the collaboration that the watch brand Longines and Bucherer have maintained over many years. The anniversary watches developed as part of this project use the colour that unites the two companies: a deep blue tone that represents elegance and timelessness – two key elements of the philosophies of both companies. The Longines BLUE EDITIONS models are available in ladies’ and men’s versions with diameters of 36 and 40 mm respectively, and are equipped with an automatic movement. They were developed as part of the “The Longines Master Collection”, the Swiss watch brand’s most successful line worldwide.

The colour blue not only hints at the roots of Bucherer in the city of Lucerne, Switzerland, it also reminds us of Panerai’s and the company’s connection with the sea. “This BLUE EDITIONS is a tribute to 20 years of a really successful partnership between our two houses, which are linked by shared values and a common vision: quality, expertise, excellence”, states Carlo Ceppi, European Sales Director at Panerai.
In order to pay fitting tribute to this relationship, the Maison created a completely new combination with an exclusive vertically brushed blue dial fitted in an iconic Radiomir 1940 case. Connoisseurs will appreciate the presence of the P.4000 caliber, the first Panerai automatic movement with an off-center microrotor.